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starting and managing your own business course







starting and managing your own business course

Starting & Managing Your Own Business
Certificate IV, SBM10
Business, Education & Industry

Learning Method: Correspondence with online support

starting and managing your own business course

Tutorial 1. Research Business Opportunities
BSBSBM301A
Topic 1: Starting out
Topic 2: Researching business opportunities
Topic 3: Business success case studies 1
Topic 4: Characteristics of a small business
Topic 5: The attributes of a business operator
Topic 6: What to expect from running a small business
Topic 7: Undertaking a feasibility study
Topic 8: Conducting a swot analysis
Topic 9: What will be your competitive edge?
Topic 10: The information you need to know
Topic 11: Professional organisations
Topic 12: Understanding your marketplace
Topic 13: Undertaking a gap analysis
Topic 14: Researching your market
Topic 15: Competitor analysis
Topic 16: Tutorial summary

Tutorial 2. Establish Legal and Risk Management Requirements of Small Business
BSBSMB401A
Topic 1: Business success case studies 2
Topic 2: Understanding business and company structures
Topic 3: Essential business operating requirements
Topic 4: Company legal requirements
Topic 5: Legislation, codes and regulatory requirements
Topic 6: Negotiating and arranging contracts
Topic 7: Franchise business requirements
Topic 8: Importing and exporting business requirements
Topic 9: Tutorial summary

Tutorial 3. Undertake Small Business Planning
BSBSMB404A
Topic 1: Good business planning
Topic 2: Business success case studies 3
Topic 3: The elements of a business plan
Topic 4: Planning your business branding
Topic 5: Developing your business plan
Topic 6: Developing strategies for minimising risks
Topic 7: Writing and presenting your business plan
Topic 8: Tutorial summary

Tutorial 4. Plan Small Business Finances
BSBSMB402A
Topic 1: Analysing the financial requirements of the business
Topic 2:
Business success case studies 4
Topic 3: Developing a financial plan
Topic 4: Acquiring finance
Topic 5: Building a financial budget
Topic 6: Business cash flow
Topic 7: Accounting procedures
Topic 8: Overview of MYOB accounting for small business
Topic 9: Annual reporting
Topic 10: Analysing business performance
Topic 11: Tutorial summary

Tutorial 5. Promote Products and Services
BSBMKG413A
Topic 1: Understanding promotion
Topic 2:
Business success case studies 5
Topic 3: Advertising for business
Topic 4: Business promotional activities
Topic 5: Website promotion
Topic 6: Planning promotional activities
Topic 7: Organising promotional activities
Topic 8: Measuring promotional response
Topic 9: Reviewing and reporting on promotional activites
Topic 10: Tutorial summary

Tutorial 6. Undertake Marketing Activities
BSBMKG414A
Topic 1: Understand marketing
Topic 2:
Business success case studies 6
Topic 3: Preparing a marketing plan

Topic 4: Planning marketing activities
Topic 5: Implementing marketing activities
Topic 6: Managing your marketing activities
Topic 7: Reviewing your marketing activities
Topic 8: Analysis of customer feedback
Topic 9: Tutorial summary

Tutorial 7. Address Customer Needs
BSBCUS402A
Topic 1: Identifying your customers
Topic 2: Business success case studies 7
Topic 3: Techniques for providing good customer service
Topic 4: Some common causes of misunderstanding
Topic 5: Overcoming objections
Topic 6: Effective communication
Topic 7: Customer service policies and procedures
Topic 8: Quality and customer service
Topic 9: Maintaining customer relationships
Topic 10: Negotiating sales
Topic 11: Tracking customer satisfaction
Topic 12: Tutorial summary

Tutorial 8. Review and Maintain a Website
BSBEBU401A
Topic 1: Website foundations
Topic 2: Business success case studies 8
Topic 3: Designing your website

Topic 4: Maintaining and updating your website
Topic 5: Reviewing content for update
Topic 6: e-Commerce overview
Topic 7: Search Engine Optimisation (SEO) basics
Topic 8: e-Security
Topic 9: Tutorial summary

Tutorial 9. Establish Networks
BSBREL401A
Topic 1: What is networking?
Topic 2: Business success case studies 9

Topic 3: Networking skills
Topic 4: How to build a business network
Topic 5: Networking at conferences and events
Topic 6: Practical networking tools
Topic 7: Presenting your business
Topic 8: Negotiating skills
Topic 9: Preparing a business presentation
Topic 10: Tutorial summary

Tutorial 10. Market the Small Business
BSBSMB403A
Topic 1: Marketing your small business
Topic 2: Business success case studies 10
Topic 3: Growing your business
Topic 4: Developing new marketing strategies
Topic 5: Measuring business performance
Topic 6: Optimising business performance
Topic 7: Entrepreneurship
Topic 8: Tutorial Summary

 



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Our clients include: Coles Myer Ltd, Australian Government, University of NSW, ANZ Bank, Fjord Manufacturing, Camera Farm, Altitude Corporation, Japan Motor Group, NSW Cricket Association, Mission Australia, Allswell Life Style Management, Australia Wide Holidays Pty Ltd, Harvey World Travel, Active Trade Solutions, Gold Coast City Council, Greenline Australia, CSIRO ...