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Module
1. Building Your Portfolio
Topic 1: Use the customising features on a digital camera to produce high quality images
Topic 2: Understand image production processes, shoot in different format modes and
use file management/conversion techniques
Topic 3: Recognise the advantages of non-deconstructive editing and use interpolation
plug-ins to improve the quality of the image outcome
Topic 4: Understand the basics of e-commerce, the Internet and File Transfer Protocol
as they apply to photographers
Topic 5: Apply techniques to improve the quality of a portfolio to professional standard
Topic 6: Communicate and work with people and modelsbr>
Topic 7: Explain the importance of using TFP Model Releases
Module
2. Let’s Talk Business
Topic 1: Source, obtain and retain clients for your photographic business
Topic 2: Work with clients to meet their digital photography requirements
Topic 3: Offer incentives to your potential and existing clients to encourage business
Topic 4: Understand the factors and guidelines involved in charging for your services
Topic 5: Understand how to prepare quotes and invoices for clients
Topic 6: Operate your own successful small photographic business
Topic 7: Apply techniques to stay motivated in your own business
Topic 8: Apply techniques to promote and expand your business
Module
3. Digital Stock Photography
Topic 1: Discuss how digital stock libraries and micro stock libraries work
Topic 2: Explain how royalties and commission payments work, and interpret the meaning of:
- royalty free and rights managed
- exclusivity and non-exclusivity
- re-distribution and high exposure
Topic 3: Work with model releases and interpret the requirements for using them
Topic 4: Produce commercially marketable digital images and stock images
Topic 5: Approach stock libraries for work, and prepare and make submissions
Topic 6: Use techniques to promote your photographs, including metadata and keywords
Topic 7: Understand e-commerce websites and what’s involved in having your own
digital stock photography site
Module
4. Photoshop for Photographers
Topic 1: Recognise the need for photo editing requirements and control the
level of editing work required
Topic 2: Understand and apply a range of features of a photo editing application
Topic 3: Use custom techniques to enhance and improve images
Topic 4: Make adjustments to images as required ensuring an improved result
Topic 5: Understand colour requirements and adjustment options
Topic 6: Apply knowledge of photo editing to retouch a portrait
Topic 7: Take photographs at varying exposures to achieve different effects
Topic 8: Frame photographic images and understand presentation
Topic 9: Use photo editing software to automate a website
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Module
5. The Latest Digital Equipment
Topic 1: Understanding the advantages and disadvantages of a range of digital camera equipment
Topic 2: Research and obtain professional equipment
Topic 3: Understand how to work with Digital Asset Management software
Topic 4: Understand how to work with IView Media Pro
Module
6. Shooting Weddings, Parties, Anything
Topic 1: Recognise the importance advertising and how to get found by potential clients
Topic 2: Discuss options for offering a different service and ways to become competitive
Topic 3: Meet potential clients and book them in for work
Topic 4: Know how to shoot a wedding—what is involved and what is expected
Topic 5: Understand the needs of the client to capture the best images and supply
the right selection of proofs
Topic 6: Understand the requirements of printing, framing and fulfilling your orders
Module
7. Shooting Professionally
Topic 1: Recognise a range of digital lenses and choose lenses suitable for a task
Topic 2: Research and buy second-hand lenses and have an understanding of what to look for
Topic 3: Consider a range of lighting and shooting products, and select products
suitable for the job
Topic 4: Understand and apply advanced lighting techniques to produce a range
of effects, including:
- three point lighting and shooting portraits
- advanced location lighting
- artificial lighting equipment (studio flash)
- using soft boxes
Module
8. Professional Shoots Exposed!
Topic 1: Interpret and respond to a client brief for a professional shoot
Topic 2: Prepare a professional shooting schedule
Topic 3: Plan and execute a professional location/studio shoot
Topic 4: View and interpret how professional imagery was lit and shot
Topic 5: Modify digital images to client requirements using photo editing software
Topic 6: Submit the final product to the client for approval
Topic 7: Prepare and submit client quotations and invoices for finished work
Topic 8: Self-critique photography work to select best imagery
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